OUR DNA

Dine at The Terrace Hotel New York, Hells Kitchen

Mission Statement

WE EMBRACE TECHNOLOGY TO CREATE A SEAMLESS EXPERIENCE.

We disrupt the world of hospitality through people, technology and design. These allow YOTEL to stand out, appealing to Generation YO looking for extraordinary experiences, a sense of fun, and value in sought-after locations. Smart thinking makes YOTEL an exciting place for our crew to work; for guests to experience; and for owners to invest.

Brand values

• HONEST: We are true to who we are, and we deliver what we say. No nonsense.
• INSPIRING:
We are playful and creative from Shaggy Awards to "YO-mojis", and from robots to music playlists.
• INTUITIVE: We understand the needs of others: we are thoughtful and empathetic with fellow crew members and our guests.
• SMART: We use technology and design to create a seamless experience, from SmartBeds™ to our new app.
• EFFICIENT: We focus on everything you need and nothing you don't - from maximising available space in a cabin to self-service kiosks and no queues. 

Hotel Boston Seaport Club Lounge Relaxing
Evening eating and drinking on rooftop terrace at hotel New York, Hell's Kitchen

Brand promise

AN EXPERIENCE THAT RE-DEFINES HOSPITALITY

• CREATING TIME 
• SOUGHT-AFTER LOCATIONS
•  SMART DESIGN 
•  SENSE OF KOMYUNITI 
•  SEAMLESS TECHNOLOGY 

Komyuniti

It is the central hub, the beating heart of the hotel, a multi-functional space designed to create a sense of community whether for work or play. It is where our guests network, connect, socialise, relax, work, co-work, eat and drink, and where life happens and is shared. YOTEL’s Japanese influence is noted in various forms: from our company logo to our minimalistic super-functional cabins. 

Hotel Singapore Orchard Road Restaurant
Hotel Boston Seaport Sky Lounge Terrace

Sky bar

All our rooftop bars are called Sky bar. They're the place for fun socialising in eclectic, vibrant settings where one rewinds from a busy day over great cocktails and delicious shared food. These bars are famous for signature cocktails executed flawlessly with flair by a local mixologist. The place to go for tap beers and wine selections, bar snacks and comfort food presented as small plates to be shared. Undoubtedly, the perfect venue for small group gatherings.

Reduce, Reuse, Recycle

That’s the motto YOTEL live by. Our CANI teams (Constant And Never-ending Innovation) keep sustainability at the forefront of everything we do. We keep our carbon footprint to a minimum with initiatives like occupancy sensors for heating/AC activation, lighting and cooling systems, water flow monitoring systems, LED lighting, minimal paper usage and refillable shampoo and body wash containers.

Cycling Hotel New York Times Square
A cup of coffee with coffee beans

Coffee & tea

Offering an excellent coffee and tea culture/lifestyle is an important part of the overall YOTEL guest experience. In order to ensure a consistent and high quality coffee and tea experience across our hotel portfolio, we have partnered with two of the best suppliers in the field to create specially blended coffees and teas for our guests and doing so in bespoke co-branded packaging. These specially created blends can also be purchased by guests as gifts or just to enjoy at home.

 

Scenting

Modern brand storytelling is not complete without emotional engagement - a natural by-product of a scented experience. YOTEL commissioned a bespoke scent from 12.29, a premier branding firm. Our scent ‘CONNECT’ takes inspiration from buzz words refresh, relax, connect, sleep. The scent refreshes with cucumber, relaxes with white tea, connects with juicy cassis and pear and helps induce the state of calm with soft musk.

12.29 logo