OUR DNA

Dine at The Terrace Hotel New York, Hells Kitchen

Mission Statement

Who is YOTEL?

We are social to the core, refreshingly inclusive and actively create a sense of community for work and play. We disrupt the world of hospitality through technology, design and our people. We deliver extraordinary value in sought after places.
We innovate and others follow!

Brand values

• EFFICIENT: doing what's needed and nothing that isn't, constantly improving with purpose. No compromise.
• HONEST: 
true to who we are, delivering what we say. No nonsense.
• INSPIRING: 
thorough creativity and innovation, everywhere...
• SMART: 
resourceful and clever, smart decisions, smart design.
• EMPATHY: understanding the needs of others, being thoughtful and intuitive

Hotel Boston Seaport Club Lounge Relaxing
Evening eating and drinking on rooftop terrace at hotel New York, Hell's Kitchen

Brand promise

A hotel experience that re-defines time
Extraordinary value
Sought-after locations
Adaptable design
Sense of community
Innovative technology

KOMYUNITI

It is the central hub, the beating heart of the hotel, a multi-functional space designed to create a sense of community whether for work or play. It is where our guests network, connect, socialise, relax, work, co-work, eat and drink, and where life happens and is shared. YOTEL’s Japanese influence is noted in various forms: from our company logo to our minimalistic super-functional cabins. 

Hotel Singapore Orchard Road Restaurant
Hotel Boston Seaport Sky Lounge Terrace

SKY BAR

All our rooftop bars are called SKY BAR. They're the place for fun socialising in eclectic, vibrant settings where one rewinds from a busy day over great cocktails and delicious shared food. These bars are famous for signature cocktails executed flawlessly with flair by a local mixologist. The place to go for tap beers and wine selections, bar snacks and comfort food presented as small plates to be shared. Undoubtedly, the perfect venue for small group gatherings.

Reduce, Reuse, Recycle

That’s the motto YOTEL live by. Our CANI teams (Constant And Never-ending Innovation) keep sustainability at the forefront of everything we do. We keep our carbon footprint to a minimum with initiatives like occupancy sensors for heating/AC activation, lighting and cooling systems, water flow monitoring systems, LED lighting, minimal paper usage and refillable shampoo and body wash containers.

Cycling Hotel New York Times Square
Tom Middleton at YOTEL New York

Music

YOTEL has its own music architect, Tom Middleton, responsible for commissioning bespoke playlists for our public spaces, elevators and TV music channels. The musical spirit of YOTEL is soulful, playful, fun, funky, quirky, eclectic, friendly, warm, welcoming, and exclusive with moments of the unexpected and untypical.

Scenting

Modern brand storytelling is not complete without emotional engagement - a natural by-product of a scented experience. YOTEL commissioned a bespoke scent from 12.29, a premier branding firm. Our scent ‘CONNECT’ takes inspiration from buzz words refresh, relax, connect, sleep. The scent refreshes with cucumber, relaxes with white tea, connects with juicy cassis and pear and helps induce the state of calm with soft musk.

12.29 logo
A cup of coffee with coffee beans

Coffee & tea

Offering an excellent coffee and tea culture/lifestyle is an important part of the overall YOTEL guest experience. In order to ensure a consistent and high quality coffee and tea experience across our hotel portfolio, we have partnered with two of the best suppliers in the field to create specially blended coffees and teas for our guests and doing so in bespoke co-branded packaging. These specially created blends can also be purchased by guests as gifts or just to enjoy at home.