Our DNA

Our Mission

  • YOTEL is challenging the status quo, it’s in our DNA!
     
  • We appeal to those who find traditional hotels uninspiring, searching for a different experience and not just a great sleep.
  • We deliver that experience to Generation YO through awesome people, smart design and the creative use of technology.
  • We provide unique spaces, each with their own personality, connected by a sense of community, all delivered with a touch of fun and tons of passion.
  • We are inclusive, we are confident and innovative, we are YOTEL!

Our Brand values

  • We try to live and breathe them, we really do, come and visit us, test us out!
     
  • Authentic: We are always true to who we are, and do what we say.
  • Creative: We are playful, inspiring, unexpected, constantly evolving by re-imagining the norm.
  • Smart: We are stylish, clever, informed, witty and intuitive. We are efficient, resourceful, agile and totally savvy.

Our Brand Promise

  • To you, our guest ….
     
  • We promise to deliver a different experience through awesome people, smart design and the creative use of technology.
  • We promise you unique spaces, each with their own personality, connected by a sense of community, all delivered with a touch of fun and tons of passion.

Komyuniti

  • It is the central hub, the beating heart of the hotel, a multi-functional space designed to create a sense of community whether for work or play. It is where our guests network, connect, socialise, relax, work, co-work, eat and drink, and where life happens and is shared. YOTEL’s Japanese influence is noted in various forms: from our company logo to our minimalistic super-functional cabins. 
YOTEL Boston rooftop bar

Rooftop bars

  • They're the place for fun socialising in eclectic, vibrant settings where one rewinds from a busy day over great cocktails and delicious shared food. These bars are famous for signature cocktails executed flawlessly with flair by a local mixologist. The place to go for tap beers and wine selections, bar snacks and comfort food presented as small plates to be shared. Undoubtedly, the perfect venue for small group gatherings.
Urban Skincare bathroom amenities

Purple goes green

  • We're doing tons already to reduce our carbon footprint, recycle more and limit our energy consumption globally. But there's still more to go, our properties are all designed with the future in mind so expect big things from us. 
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Coffee beans in a coffee mug

Coffee & tea

  • Offering an excellent coffee and tea culture/lifestyle is an important part of the overall YOTEL guest experience. In order to ensure a consistent and high-quality coffee and tea experience across our hotel portfolio we carefully choose a coffee partner unique to each location to curate a selection of coffees and teas for our guests to enjoy.
YOTEL - scent

SCENTING

  • Modern brand storytelling is not complete without emotional engagement - a natural by-product of a scented experience. Our scent ‘SIMPLICITY’ is deceptively simple, like everything we do. The scent contains notes of the ocean, cut grass and violet intertwined with moss and wood, conjure up a sense of escape