Mission Statement

We embrace technology to create a seamless experience

  • We disrupt the world of hospitality through people, technology and design. Appealing to Generation YO, looking for extraordinary experiences, a sense of fun, and value in sought-after locations. Smart thinking makes YOTEL an exciting place for our crew to work; for guests to experience; and for owners to invest.

Brand values

  • Honest: We are true to who we are, and we deliver what we say. No nonsense
  • Inspiring: We are playful and creative from Shaggy Awards to "YO-mojis", and from robots to music playlists
  • Intuitive: We understand the needs of others: we are thoughtful and empathetic with crew members and guests
  • Smart: We use technology and design to create a seamless experience, from SmartBeds™ to our new app
  • Efficient: We focus on everything you need and nothing you don't

Brand Promise

An experience that re-defines hospitality

  • •  Creating time 
  • •  Sought-after locations
  • •  Smart design
  • •  Sense of Komyuniti 
  • •  Seamless technology


  • It is the central hub, the beating heart of the hotel, a multi-functional space designed to create a sense of community whether for work or play. It is where our guests network, connect, socialise, relax, work, co-work, eat and drink, and where life happens and is shared. YOTEL’s Japanese influence is noted in various forms: from our company logo to our minimalistic super-functional cabins. 
YOTEL Boston rooftop bar

Rooftop bars

  • They're the place for fun socialising in eclectic, vibrant settings where one rewinds from a busy day over great cocktails and delicious shared food. These bars are famous for signature cocktails executed flawlessly with flair by a local mixologist. The place to go for tap beers and wine selections, bar snacks and comfort food presented as small plates to be shared. Undoubtedly, the perfect venue for small group gatherings.
Urban Skincare bathroom amenities

Reduce, Reuse, Recycle

  • That’s the motto YOTEL live by. Our CANI teams (Constant And Never-ending Innovation) keep sustainability at the forefront of everything we do. We keep our carbon footprint to a minimum with initiatives like occupancy sensors for heating/AC activation, lighting and cooling systems, water flow monitoring systems, LED lighting, minimal paper usage and refillable shampoo and body wash containers.
Coffee beans in a coffee mug

Coffee & tea

  • Offering an excellent coffee and tea culture/lifestyle is an important part of the overall YOTEL guest experience. In order to ensure a consistent and high-quality coffee and tea experience across our hotel portfolio we carefully choose a coffee partner unique to each location to curate a selection of coffees and teas for our guests to enjoy.
YOTEL - scent


  • Modern brand storytelling is not complete without emotional engagement - a natural by-product of a scented experience. Our scent ‘SIMPLICITY’ is deceptively simple, like everything we do. The scent contains notes of the ocean, cut grass and violet intertwined with moss and wood, conjure up a sense of escape