Purple goes Green
The future of travel is well and truly green. We’re striving to reduce our carbon footprint, recycle more and limit our energy consumption globally. Our pipeline of properties are designed with the future in mind, so expect smart and innovative initiatives to be rolled out across new hotels and where we can to our existing portfolio.
Our current focus is on rolling out improved data collection and analysis globally, enabling us to take the next steps towards the accurate measurement of emissions across our portfolio.
Our goal is for all our hotels to achieve a minimum of Green Key or GSTC certification. For details on individual hotel certifications, please visit the relevant hotel landing pages and FAQs.
Our three pillars
Supporting development of intelligent buildings
We build with purpose. Our design approach fits more rooms on less ground, reducing resource use and boosting long-term efficiency. We cut waste through smart layouts, choose materials built to last, and shape spaces that run with minimal maintenance.
No Single-Use Plastics Here
We cut out single-use toiletry bottles across all hotels. Our Urban Jungle shower range comes in refillable pump bottles, topped up between stays and recycled at end of life. Less waste, fewer disposals, more sense.
Recycling, Reducing, and Rethinking Materials
We recycle wherever possible across hotels and offices. We steer communication online. Menus sit digitally where we can, and our food and drink packaging leans on recyclable or compostable materials.
Encouraging Green Practices for Guests and Crew
We support choices that lighten our footprint. Guests and crew can top up reusable bottles at our refill stations or onsite restaurants. Check-in and check-out run digitally, cutting printed invoices. We rely on tech to talk, not paper.
Taking care of our people
Our global CSR programme is driven by our teams. Each property supports its local community through volunteering, fundraising and donations, responding to real neighbourhood needs. From mentoring and career talks to food drives, clean-ups and support for local charities, our crews give time, skills and resources where they matter most. United by a shared culture of giving, every hotel creates impact that fits its community, through both one-off initiatives and ongoing partnerships.
Local Communities, Global Impact
Each hotel supports causes that matter locally. Miami teams partner with Camillus House and Biscayne Bay clean-ups. Edinburgh and Glasgow back Beatson Rewards. Boston donates a slice of food and drink revenue to the local food bank. London partners with The Hotel School to support people into work.