Alys Mathew took up the Senior Vice President of Brand & Digital helm in mid 2024, and has since led the charge in creating innovative, customer-focused experiences across all digital, PR and out-of-home platforms. With a keen eye for blending brand strategy with the latest technology trends, Alys ensures YOTEL's digital footprint stays ahead of the curve. 

Passionate about enhancing the guest journey, she spearheads initiatives that drive engagement and boost the brand’s presence globally.

Team Senior VP Brand & Digital