Purple goes Green
The future of travel is well and truly green. We’re striving to reduce our carbon footprint, recycle more and limit our energy consumption globally. Our properties are designed with the future in mind, so expect smart and innovative initiatives to be rolled out across existing and new hotels.
Our three pillars
Supporting development of intelligent buildings
We build with purpose. Our design approach fits more rooms on less ground, reducing resource use and boosting long-term efficiency. We cut waste through smart layouts, choose materials built to last, and shape spaces that run with minimal maintenance.
No Single-Use Plastics Here
We cut out single-use toiletry bottles across all hotels. Our Urban Jungle shower range comes in refillable pump bottles, topped up between stays and recycled at end of life. Less waste, fewer disposals, more sense.
Recycling, Reducing, and Rethinking Materials
We recycle wherever possible across hotels and offices. Guests get pens made from recycled paper, and we steer communication online. Menus sit digitally where we can, and our food and drink packaging leans on recyclable or compostable materials.
Encouraging Green Practices for Guests and Crew
We support choices that lighten our footprint. Guests and crew can top up reusable bottles at our Galley stations or Komyuniti. Check-in and check-out run digitally, cutting printed invoices. We rely on tech to talk, not paper.
Taking care of our people
We invest in crew through platforms like YOLEARN and Jostle, giving global teams space to grow, learn and stay connected. Our annual survey invites open feedback, and our Global Townhall keeps everyone aligned through direct updates and shared questions.
Local Communities, Global Impact
Each hotel supports causes that matter locally. Miami teams partner with Camillus House and Biscayne Bay clean-ups. Edinburgh and Glasgow back Beatson Rewards. Boston donates a slice of food and drink revenue to the local food bank. London partners with The Hotel School to support people into work.